Why Podcasting is the New Blogging
TLDR – As more and more businesses have a blog (which is all of them), those who adopt new media platforms like podcasting will succeed.
As we’ve mentioned before, 2015 is going to be the year podcasting starts to go big.
Up until now, podcasting has been kind of a niche medium for content. It’s not a new way to distribute content, not by any means. But it’s gaining traction, and it’s about to hit the all-important “critical mass.”
(In case you’re not familiar, “critical mass” refers to the point where something becomes so popular, it’s about to explode.)
If the chatter around internet marketing communities is any indicator, podcasting is well past critical mass. This means businesses who aren’t using podcasts to communicate with their customers are going to be sorry this time next year.
“Podcasting Isn’t Dead”, Experts Say
Thanks to massive podcasting hits like Serial, audio podcasts have now gone mainstream. A recent post on 500.c0 explains:
Podcasting has become the new blog.
Just as the first writers pointing their craft online without knowledge of process, guarantee of readership, or ultimate plan have done in over the last decade, podcasting is the newest authentic medium for sharing your voice, thoughts, and interests in a specific area. . . .
Incredible growth often comes from under-leveraged distribution channels or gaps in the way existing tools sets intersect (or don’t). Audio and video, thanks in large part to the rapid growth of mobile technologies are now more accessible than ever and fit into an “on-demand” lifestyle of constant connection and entertainment.
But there’s more to launching a podcast than simply buying a microphone:
Unlike written blog content, the audio and/or video podcasts must inject additional personality and purpose in order to become “addictive.”
One could dedicated thousands of pages exploring how to crafty the right persona and become interesting enough to cultivate a podcast following.
But for now, here’s what you need to know: podcasting is coming. In fact, it’s already here. If you’re not ready to take advantage of this media platform, your competition will.
Want a free guide showing you how to set up a mic and begin recording your own podcast? Join our newsletter using the form on this page, and you’ll be given instant access to our 2015 Recommendations Report where we explain how to podcast.