Website Copy Review: Keto Krates

Today’s website copy review is for Keto Krates, a new subscription box service aimed at those on the keto diet. As someone who actually started on the keto diet a couple of weeks ago, this got me personally excited. 

Here’s the video runthrough:

Overall, it’s a great start. There are some really cool elements that work well on this page:

• Color scheme is nice.
• The countdown timer and “founding 200” hook are great.
• The testimonials about the importance of keto snacks are powerful social proof featuring real people – not stock photos!
• Though I don’t mention this in my video, the “Trusted Links” section is really great, too. When I saw the link to /r/keto, I saw it as a sign the site owner was part of my community. I think linking to subreddits only works for things like keto that are still pretty small and personal; linking to /r/funny wouldn’t help anyone with social proof.
• Mentioning how you are leaving out specific ingredients due to the keto community feedback is really good. However, it could be stronger (see the next section).

There are some things that need to improve, though:

• No web design shortcuts! 🙂 It’s tempting to just add text to our images instead of figuring out how to add it to our pages. But it’s important that you do this because leaving it as images ruins your opportunity for links, scaling based on window/device size, and searching on the page. These are pretty major usability factors in 2015.
• One of these shortcuts is making the splash image the background of the homepage instead of a slide (or better yet, kill the slider and just have the content). When the page renders on different devices, it cuts off your message:
  
• No clear “What should I do?” I get you want me to enter the contest, but how do I sign up? The Hello Bar at the top of the page seems to indicate I sign up for a crate by entering the content, but is that accurate? The badge on the main banner say sign-up opens on the 27th. Okay, so do you want my email (as the bottom banner indicates)? This needs to be explained more clearly. Tell me how I can be a founding member, and make it as easy as clicking a button (or filling out a form) for me. Then give me that call-to-action (CTA) multiple times.
• Since those testimonials are so great, move them up the page! (See an example on my after image below.)
• Again, with the text thing: by using HTML text instead of images, you can include hyperlinks. Linking to relevant information would make the mention about Maltitol on the “What’s in the box” page stronger.

You have an awesome idea that definitely solves a need in a specific niche community. Through refining what one action you want your users to take, you’ll have a much stronger landing page you can start sending paid traffic to. Here’s what my final rough page looked like:

Hope this helps! As always, feel free to reach out by emailing matt@matthallwritescopy.com for any questions, follow-up, or if you need someone to help craft your emails and other content.