This Company Grew Their Instagram Followers by 60% By Letting Users Create Content for Them
Content marketing giant Buffer has now revealed how they grew their Instagram followers by 60% with a brilliant strategy.
Instagram Can Generate Amazing Profits, But Only if Used Correctly
We’ve covered before how Instagram can be used to boost profits. But sometimes, especially with a limited team, creating enough content for an engaging Instagram strategy can be a challenge.
Engaging viewers and growing your Instagram following can help provide social proof for your brand. However, without enough followers, your attempt to use social proof will fall flat on its face. This makes proven techniques like Instagram advertising less effective than they might be with a larger following.
Fortunately, Buffer’s latest post (by Brian Peters) helps solve this problem by showing how to boost your follower count.
User Generated Content: A Powerful Engagement Tool
As Buffer writes, user generated content (UGC) is when your brand shares content created by your users. Here’s what they say:
The easiest way to think about user generated content is this: brands taking thebest-of-the-best user content from around the web and featuring it on their own social media or other platforms while giving credit to the original creator (user).
Social media is the gateway that allows brands to connect authentically with audience members one-on-one. By utilizing UGC, brands give real users the opportunity to tell real stories – something that may be inherently missing from brand generated content.
In doing so, brands naturally adopt the role of navigator, cleverly guiding the user journey.
According to research from marketing startup Crowdtap and the global research company Ipsos, Millennials and other generations trust UGC 50% more than other types of media. User generated content is genuinely captivating because the creator has no ulterior motive than to simply add to the digital conversation.
The entire blog post is worth reading, but if you’re running short on time, check out this useful infographic:
Check our the post over at Buffer.
