The Top Tip for Content in 2015

Does your business create content for your customers? (It should.)

Have you noticed a difficulty standing out from your competitors and really driving traffic to your website with just blog posts?

The fact is, while I love written content, it’s not right for every audience.

Visual content like images (for Instagram, Pinterest and Facebook) is also very difficult to do right. Your audience is likely bombarded by compelling imagery constantly, so really standing out has become pretty hard.

But there’s one channel very few small businesses are using, and their inaction can be your profit.

That channel is video.

It takes very little equipment to produce compelling videos nowadays. The software isn’t too bad, either. Even just a nicer consumer-level camera could be enough to create a great video.

Sound, however, takes a little more effort. In fact, sound is more important than video quality. Your audience will tolerate poor video quality before they’ll endure bad sound quality.

This makes choosing the right microphone very important.

Fortunately, I’ve done the research and can provide some good recommendations for your needs.

That information, however, is exclusive to subscribers of my TL;DR Digital Marketing Report.

New subscribers get a bonus with their first issue that includes a report about what their business needs to do in 2015 to stand ahead of the pack and demolish their competition.

(If the word “demolish” is a little to strong for you, then how about “sell more than your competition”?)

I’ll be accepting new subscribers soon. Stay tuned.