One of the best reasons to hire a digital marketing consultant? It’s the tools.
By spending years doing digital marketing for a variety of clients in numerous industries, consultants/freelancers collect a “toolbox” – a gathering of their essential tools they use to perform client work.
Today, I’m going to share one of my favorite tools… one every business should use.
Automatically Post Social Media Updates at Regular Intervals
While there are many tools with post scheduling functionality, none were as easy to use as my favorite tool, Buffer.
With a free-to-use basic plan, Buffer has earned its place as my top choice for social media management. In fact, I think Buffer is so useful, I insist my clients use it.
Here are just some of the benefits of Buffer:
- Saves time: schedule a month’s worth of social media updates in a single session
- Delivers smart insights: Buffer now include analytics (for paid plans – I’m honestly not sure about the free plan)
- A great value: The paid plan is $10/month and lets you connect up to 12 accounts. It’s a great, cheap way to improve social media marketing for small businesses
- Improves your branding: Instead of “forgetting to post on Facebook today” or “not twittering enough,” small business owners can use Buffer to maintain a consistent brand presence
In my TL;DR Digital Marketing Report, I include strategies you can easily integrate with Buffer to basically do your entire month’s digital marketing all at once.
Subscription info forthcoming.