Fast digital marketing news for small businesses
We share the most essential online marketing updates, then show you how to profit before your competition.
Do you have a sales GOLDMINE right under your nose?
Want to know my secret for immediately boosting the sales of my clients when I begin a new contract? It’s profoundly simple, yet I’d say 70% (or more) of businesses aren’t taking full advantage of it. One of my clients was able to gain an extra $250,000 in sales over 6 months with this secret. It’s […]
Your Business will Fail Without this “Three-Step Marketing Ladder”
Today, marketing genius Seth Godin (arguably one of the most influential people in the rise of content marketing ideologies during the last few years) posted a great breakdown of the marketing sequence. Probably worth reviewing at your next marketing meeting (or every marketing meeting)… There’s a three-step ladder: Awareness Education Action His post explains the […]
Is the Amazon Echo Advertisement Terrible?
Today, Amazon announced one of the coolest uses of voice technology in recent years: Echo, a voice-activated home assistant. It’s basically like if the Jawbone Jambox had Siri built in. The tech itself looks neat, but Amazon’s marketing team made a huge mistake when they announced it: the script was awful. Take a look for […]
Popcorn Time’s Interesting SEO Strategy
Have you heard of Popcorn Time, the Win/Mac/iOS/Android/Linux torrent app that easily streams high-quality copies of pirated movies straight to your computer? Much like The Pirate Bay has over the years, Popcorn Time recently lost its original domain because of its association with, well, piracy. From their blog: As most of you may have noticed, […]
Great Content Almost Never Comes from Keyword Lists
Back in the day, when I began writing web content seriously, a common practice was for my clients to send me long lists of keywords and have me blindly write articles based on the list. As long as I used the keywords (and any associated secondary keywords) enough times in the article, the content almost […]
Is Your Startup Homepage Too Vague? 3 Tips to Correct That
I spent a few hours on Betalist this morning, and … Yikes. A lot of startups have a hard time explaining why visitors should care about their service or product. Some of my favorite vague or confusing descriptions include: “Discover and share the things you enjoy.” (So… Facebook? Twitter? Pinterest?) “(Service) lets you create an […]
Don’t Make the Same Crazy Advertising Mistake as the Country of Argentina
Advertising #MedicalTourism? Apparently so. If only the ad copy made any sense. I just struggle to see any narrative here. “Argentina, by you.” Does that mean Argentina is near or around me? That can’t be right. Or maybe it means I’m defining my trip. But that’s not right, either, because the DOCTOR is running the […]
Customers Only See the Final Product, Not the Process
Joe Hart recently published a great piece about saving live comedy on Medium. My favorite part directly relates to running a successful business: There is a belief most people hold which is that comedy writing is a simple process. A comedian has an idea, scribbles it down on a piece of paper and then performs […]
Are You “Delivering Happiness” to Your Customers?
Happy customers are loyal customers, and loyal customers can make or break a business. It’s easy to get into the mindset of, “How much money can I make this month?” But how much are we really helping our customers if that’s our primary focus? Customers can tell if your’e primary interest is your business bank […]
Lawsuit Shows the Danger of Small Businesses Ignoring their Online Presence
Respected tech magazine Wired recently published an article about the ways a small group of individuals with ill intent can effectively destroy a small business’ online presence. Worse? Google’s not doing much about it, at least according to a lawsuit by Rene Bertagna, whose restaurant of 40 years shut down after Google Maps showed his restaurant as […]
Want to Hire a Copywriter That Delivers Results? Check Out This Must-Read from the Son of Legend Gary Halbert
In this world of eLance, oDesk, and other content mills, it’s hard for some business owners to justify the much higher cost of a good content writer. (I once had a potential client tell me “$0.02/word is WAY too much for this project.” Unsurprisingly, he always seemed to be in need of a new writer […]
Learn How You Can Ethically “Steal” Your Competitor’s Best Strategies!
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