Fast digital marketing news for small businesses
We share the most essential online marketing updates, then show you how to profit before your competition.
2015: The Year Your Competition Catches Up
TLDR – Your competition is now using techniques that used to give you a huge advantage. What should you do?
Yet ANOTHER Google Algorithm Update On The Way…
TLDR – Google is preparing another upgrade to its Penguin algorithm. If your business isn’t ready, your traffic could disappear.
Should Your Website Be Ugly? (The Answer Depends on Your Product)
TLDR – Sometimes, ugly works better for website sales. Here’s a quick way to determine if “ugly” websites could work for you.
Is Offering a Subscription Worth the Cost? This Calculator Will Help You Decide
TLDR – Check out this awesome subscription box calculator to see what your profits could be like by offering a subscription.
Why Podcasting is the New Blogging
TLDR – As more and more businesses have a blog (which is all of them), those who adopt new media platforms like podcasting will succeed.
Uh-Oh: PayPal’s New Terms Are Bad News for Sellers
TLDR – PayPal’s updating its terms for sellers, potentially opening small businesses to fraud from shady buyers.
Buffer Users Need To Be Aware Of This Potentially DEVASTATING Change
TLDR – Buffer for Facebook made a VERY big change that affects automatic sharing. Don’t schedule any posts until you read this.
Whiskey Order Website Review
Today’s website copy review is for the Whiskey Order, a subscription box service for whiskey lovers who want to sample fine whiskeys from all over the world. This is already a great site, but let’s see how we can strengthen its message and get more conversions.
An Unexpected Benefit of Social Media Advertising
TL;DR – By being positive as I interacted with my audience, I accidentally made my advertising far better than I’d ever planned.
A Sad Story of Self-Deception, Failed Business, and Unclear Messaging
Years ago, I was working for a promotional supply company and tasked with sourcing keychain versions of an oddly-shaped mini computer (it was a computer kind of in the shape of an “X”). This was a little before the computer actually came out and about two years before “big” manufacturers started pushing micro PCs. It should […]
Powerful Proof Small Business Owners Need Recurring Revenue
TL;DR – Wondering if a recurring revenue model is worth your effort? Here’s some exciting proof you should give it a look.
Remember to Send Invitations
I heard a great story this morning I simply had to share because it teaches such a powerful lesson about marketing.
Learn How You Can Ethically “Steal” Your Competitor’s Best Strategies!
Wondering How Your Competitors Use Digital Marketing? This free report will show you which tactics they use, which ones work, and how you can steal their best tactics!
Fill out this form to get your report!