INCREDIBLE Facebook Advertising Feature: Purchase Behaviors
Today, I was setting up a new ad campaign for one of my projects. While getting it going, I realized I’d never shared this with you!
So here it is.
It’s called “Behaviors,” and it’s one of the most powerful advertising features.
Basically, it lets you target people who have done recent activities.
For example, purchase behaviors can be refined to:
- Business Purchases
- Buyer Profiles
- Food and Drink
- Health and Beauty
- Home and Garden
- Household Products
- Kids Products
- Pet Products
- Purchase Habits
- Purchase Types
- Sports and Outdoors
- Store Types
- Subscription Services
It’s amazing, as you can see yourself.
Try it the next time you create a Facebook ad.