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Here Are Some Brands Hit Hard by Google’s Algorithm Update

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TL;DR – With Google’s mobile algorithm in effect, some brands are already starting to be penalized because their sites aren’t mobile friendly.

Google’s push towards mobile is working. There are now 4.7% more mobile sites than there were 2 months ago – no small increase.

As searchenginewatch.com reports, the smallest and largest companies will be hit the hardest.

This makes perfect sense. Large businesses are too bloated to adapt quickly to this kind of change, and most small business site owners are simply too busy working on their businesses to even know this update is coming.

Note that some industry leaders expect the mobile ready metric to even affect PPC campaigns run in Google’s ad networks. this means that even paid ads, a way many brands use to circumvent the need for investing in expensive SEO, may lose their power to drive good traffic to a site – if the site’s not mobile-ready, that is.

USA Today and TechCrunch tested many top brands in Google’s tool and listed a few that didn’t make the mobile cut. These included:

  • American Apparel
  • California Pizza Kitchen
  • Coco’s
  • Versace
  • Sees
  • Ryanair
  • Berkshire Hathaway
  • Phillips 66
  • Valero Energy
  • Fannie Mae
  • UnitedHealth Group
  • McKesson

Of course, there are more… as many as 44% of Fortune 500 brands aren’t ready for this update.

Who knows how many small businesses aren’t ready.

Listen – if you don’t have a mobile ready site yet, there might still be time. Many experts estimate the rollout for this update to take weeks, meaning you might be able to slip in with a new mobile-friendly site design by then. But you have to act fast. Contact me today, and I’ll take a look at your site and help you make a plan to be mobile ready in time.

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