Digital Marketing Insider Academy
Learn the Insider Secrets to Successful Digital Marketing
Welcome to Digital Marketing Insider Academy
On this page, we’ve gathered some of the top guides, blog posts, articles, and other resources to help your business grow.
You’ll learn how to get more customers, how to get a higher customer value, and how to cut the cost of your digital marketing efforts.
To begin, simply click on what your business needs most, then click through on your guide selection.
Need More Help?
If you find you simply don’t have the time to do digital marketing right, the Digital Marketing Insider team can help. Fill out this form at the bottom of this page, and we’ll provide a complimentary competitor analysis to see how you could ethically steal your competitor’s best strategies – and their customers!
How Can Digital Marketing Help Your Business?
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Facebook Advertising
- Facebook – Learn How to Succeed with Facebook
- Facebook – Facebook Ad Basics
- Kissmetrics – A Deep Dive into Facebook Advertising
- AdEspresso – The Beginner’s Guide to Facebook Advertising
- Neil Patel – 5 Steps to Creating a Profitable Facebook Advertising Campaign
- Moz – 10 Things I’ve Learned While Learning Facebook Ads
- Hubspot – How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
PPC Ads
- Google – Take These Steps to AdWords Success
- Udemy – Google AdWords for Beginners
- SEMrush – How to Choose the Right AdWords Learning Course
- Agency Analytics – From Beginner to Pro: 21 Free Adwords Tutorials For 2016
- Neil Patel – Google AdWords Made Simple: A Step-by-Step Guide
- WordStream – 6 Ways to Learn AdWords Without Getting Certified
Content Marketing
- One Month – Content Marketing Strategy
- Moz – Learn Content Marketing
- Quicksprout – Starting From Scratch: 6 Steps to Your First Content Marketing Plan
- Quicksprout – The Advanced Content Marketing Guide
- Hubspot – A Practical Guide to Building a Killer Content Strategy
- Kissmetrics – A Beginner’s Guide to Content Marketing
- The Content Factory – The Only Guide to Content Marketing You’ll Ever Need
- UX Booth – Complete Beginner’s Guide to Content Strategy
- Contently – The Content Marketing Encyclopedia
Lead Generation
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Marketing Automation
- Quicksprout – The Definitive Guide to Marketing Automation
- Marketo – What is Marketing Automation?
- Hubspot – What is Marketing Automation? Everything you need to wrap your head around the marketing automation conversation
Split Testing
- Kissmetrics – A Beginner’s Guide To A/B Testing: An Introduction
- Optimizely – A/B Testing
- SiteTuners – A/B Testing Basics: Take 30 Minutes and Get Started with Split Testing
- CrazyEgg – Split Testing 101: A Crash Course in Optimization
Email Marketing
- Kissmetrics – A Beginner’s Guide to Successful Email Marketing
- Mailchimp – Email Marketing Field Guide
- Copyblogger – Email Marketing: How to Push and Grow Your Business
Customer Value Optimization
- Kissmetrics – 10 Tactics For Increasing Your Customer Lifetime Value and Loyalty
- Shopify – 9 Strategies for Profitably Pricing Your Products
- VentureBeat – How to price your startup’s product right — the first time
- Copyblogger – How to Price Your Product so Your Prospect Says Yes (Yes!)
- IgniteSpot – How to Price Your Product Like a Genius
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Reduce Cost Per Lead
- Vertical Measures – How to Reduce Cost Per Lead in Google AdWords
- Salesforce – Acquiring New Customers: 5 Steps to Reduce the Cost Per Lead
- AdEspresso – The Complete Resource to Understanding Facebook Ads Cost – 2016 Q1 Update!
Conversion rate optimization
- Nerd Marketing – Introducing Customer Value Optimization, the Formula for Epic Growth
- CrazyEgg – Why Customer Value Optimization Trumps Conversion Rate Optimization
- Digital Marketer – Customer Value Optimization
- ConversionXL – The Beginner’s Guide to Conversion Rate Optimization
- OptinMonster – Beginner’s Guide to Conversion Rate Optimization
Free Tools
Get Done-for-You Digital Marketing
Our team can quickly identify your competitor’s best tactics, then help you develop a plan to ethically “steal” their best strategies! Simply fill out the form below for a free competitor analysis, and we’ll respond quickly!