Startups

I spent a few hours on Betalist this morning, and …

Yikes.

A lot of startups have a hard time explaining why visitors should care about their service or product.

Some of my favorite vague or confusing descriptions include:

• “Discover and share the things you enjoy.” (So… Facebook? Twitter? Pinterest?)
• “(Service) lets you create an online survey and determine what your customers think about your products.” (Another survey service, I guess. But what’s different about it?)
• “A brand new way for people to save and invest for their dreams and future. If you like sharing pics, posts and updates on Facebook, Instagram or Twitter, we think you’ll love (Service).” (This attempts to be descriptive, but it’s actually not saying much. Anyone who likes Facebook – so 1 billion people – will love your service? And how does posting on social media sites relate to investing? There’s a missing connection here.)

Your startup may have a smart, innovate idea that could change the world. But if you can’t explain what it does clearly, no one will care.

Not potential investors.

Not potential users.

Only your team and your mom will care about what you do.

But by revising your website copy, you can improve the chances your website visitors will

1. Understand how what your startup can benefit them
2. Sign up to use your product or service

These 3 tips will help improve the copy on your homepage and deliver those 2 benefits.More