TLDR – Your competition is now using techniques that used to give you a huge advantage. What should you do?
You’ve probably noticed more businesses are blogging, more are on social media, and – most importantly – more businesses are doing these things well. Now that these digital marketing strategies have proven themselves, even “slow adopters” are creating business blogs.
Not Just Early Adopters
That’s right: small businesses like “Joe’s Car Wash” is now on social media and even writing a blog. That means we’ve officially hit the saturation point for digital marketing.
No, seriously. I’m actually shocked when I see the local barber shop has not only a blog, but something posted within the last few months.
Losing the Headstart Advantage
When every business is doing digital marketing, the benefits from being first disappear.
How to Regain Your Headstart
So let’s say you were a business who embraced digital marketing strategies like email newsletters, blogs, and social media before your competition. You’ve been doing this for a few years, but now your competition is doing the same thing. You aren’t seeing big jumps in your profits anymore.
How do you get another boost to leap ahead of your competition? It’s time to up your game.
- Embrace new techniques (such as the ones we suggest in this blog and our print report that shows you exactly how to use them).
- Get better at the techniques you use by using them.
- Improve your targeting to more precisely reach your customers by spending less than your competitors.
Not sure how to regain your headstart advantage? We’re here to help. The TLDR Marketing Report (a print report) is written specifically with businesses like you in mind. We’ll walk you through advanced techniques that give your business an edge – the kind of edge that’s harder and harder to see nowadays.