Fast digital marketing news for small businesses
We share the most essential online marketing updates, then show you how to profit before your competition.
Happy Friday, everyone. Yesterday, I saw a blog post announcing Pablo, a new offering from Buffer. With Pablo, you can create new, attractive images for your social media posts in 30 seconds. It’s very similar to ShareAsImage, a service I gladly paid to use. But since it comes from Buffer, I bet they’ll be working […]
Have you ever felt afraid to launch a project because it wasn’t good enough yet? I understand that feeling well. As a recovering perfectionist, I’m always afraid to push “start” on the latest digital marketing machine I’ve built until I’ve had a chance to make it better. The problem is, “better” rarely comes. This makes […]
Earlier today, someone asked, “Why do you think NOW is the time to launch a business instead of hesitating?” I thought I’d share my answer: Why is now the time to act? Because the right time is never. Here’s how I think of it: say you’re at a roulette table, and you feel great about […]
Today, I was setting up a new ad campaign for one of my projects. While getting it going, I realized I’d never shared this with you! So here it is. It’s called “Behaviors,” and it’s one of the most powerful advertising features. Basically, it lets you target people who have done recent activities. For example, […]
I saw this example of “native advertising” today, and I thought you might benefit from the lesson it teaches you about strategic content: Obviously, that native ad was on Lifehacker, a site dedicated to teaching its readers cool tips and tricks to improve their lives. Here’s what Content Marketing Institute founder Joe Pulizzi says about […]
Does your business create content for your customers? (It should.) Have you noticed a difficulty standing out from your competitors and really driving traffic to your website with just blog posts? The fact is, while I love written content, it’s not right for every audience. Visual content like images (for Instagram, Pinterest and Facebook) is […]
One of the best reasons to hire a digital marketing consultant? It’s the tools. By spending years doing digital marketing for a variety of clients in numerous industries, consultants/freelancers collect a “toolbox” – a gathering of their essential tools they use to perform client work. Today, I’m going to share one of my favorite tools… […]
The Oscars were last night. My wife and I celebrated by hooking up her laptop to the TV, starting the Oscar Livestream (we don’t have “normal” TV), and livetweeting the whole thing. It was good fun. We loved reading the jabs at Neil Patrick Harris’s dad jokes or instant memification of creepy John Travolta: But […]
Remember when Facebook was a good, free way to get traffic and customers? Well, those days are long gone. But that’s actually a good thing for your business. In the last year, Facebook’s made some major changes to how it determines which posts show up on users’ newsfeeds. This has led some brands to see a […]
Those running a Facebook page have been really hurt in the last year or so. Thanks to spammers, organic (non-paid) reach has declined to sometimes 6% of what it used to be. That means of all the people who should be seeing your content, only 6% actually do see it in their newsfeeds. Yikes. For […]
Here’s an example of the problem with digital sharecropping (or planting your crops on land someone else owns): if the landowner decides to change the rules, your livelihood is wrecked. Case in point: Pinterest just went through and removed all affiliate links on its pins (except those who were using its preferred system, that is). […]
I’m doing an experiment this week. I’ve had an idea I’ve been sitting on for a few years, and I never put it into practice. “What if no one wants it?” I told myself. Then I thought, “Screw it – let’s try it out.” I set up a quick landing page, Facebook ad campaign (I’ll […]
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