I heard a great story this morning I simply had to share because it teaches such a powerful lesson about marketing.
Here’s the story that was told to me:
“There used to be a couple living in my neighborhood that were a little slow. They were living together for a long time. One day, I got a call from someone in my congregation telling me this couple had decided to get married – but they didn’t tell anyone about the wedding! When they went to the church for the reception, they were furious no one came. This lady in my congregation was busy trying to get as many people as possible to arrive, which were retired people and stay-at-home moms.”
“The lesson I took from this story is this: if you want people to come to the wedding, you have to let them know about it!”
I was pretty shocked when I heard the ending to that story. How many times had I assumed a piece of content or a new website would find an audience simply by being good?
This is one of the most common assumptions made by small business owners, and it’s one of the most d***ing. You have to promote your business.
Tell your friends.
Tell your colleagues.
Tell your followers.
And if you don’t tell anyone, don’t get mad when there’s no one to throw a reception.