TLDR – Here’s how to combine two of the most powerful marketing channels right now.
Sometimes, when two separate things are working well, it makes sense to combine them. This shows how businesses can put their love for Instagram to even better use by including it in their email marketing.
Instagram marketing and email marketing have shown to be successful when used together, but most businesses haven’t caught on yet.
According to the article, “Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.
The HubSpot article includes an infograph about “How Instagram Images Enrich the Email Experience.” It notes that one fitness retailer generated nearly a “7X lift in on-site engagement” in only 24 hours after using “editorial-style images from Instagram within an email.”
Integrating Instagram images into your email marketing could be the missing factor for boosting your on-site engagement.