Those running a Facebook page have been really hurt in the last year or so. Thanks to spammers, organic (non-paid) reach has declined to sometimes 6% of what it used to be.
That means of all the people who should be seeing your content, only 6% actually do see it in their newsfeeds.
For some business owners, this means Facebook is no longer a viable channel to reach their audience. The amount of work it takes to manage a good Facebook campaign simply isn’t worth the cost for the ROI.
But those business owners that understand the new changes won’t have much of a problem adapting. In fact, because so many brands will struggle to keep up, those that can easily embrace the “new” way of using Facebook have the potential to rise to the top.
I’ll explain strategies for this (and other topics) in my upcoming newsletter. It’ll be a brief monthly report on what’s changed and how your business can adapt.
Since it’s written for small business owners, it’ll be focused on adapting without spending a ton of cash, too.
Stay tuned. More info is forthcoming.