Want to know my secret for immediately boosting the sales of my clients when I begin a new contract?
It’s profoundly simple, yet I’d say 70% (or more) of businesses aren’t taking full advantage of it. One of my clients was able to gain an extra $250,000 in sales over 6 months with this secret. It’s also the backbone of how I was able to grow a basement business over 1,000 percent in less than a year.
This isn’t something that only works for some industries, either. This tip is used by the most successful online businesses of any size – whether you have a part-time hobby income or are a huge multinational corporation, this is a solid marketing tip that works. (I’ve worked with some of the largest organizations in the world, and trust me, this works like gangbusters.)
Here’s what it is and how you can use it, too.
How an Untapped Goldmine Brought in $1,200 in Sales for a Brand New Product – Overnight
To understand how this tool works, let me tell you a story.
I was once working with a diet company who was doing pretty well with their primary product line. However, since public interest in specific diets tends to rise and fall over time, they needed something else so they weren’t a one-trick pony.
They had this new diet they had cooked up, and they were going all in. They hired a nutritionist to review it, they tested it, they spent thousands on getting the labelling and SEO just right.
They thought they were doing everything right. But after a month, they didn’t have more than two or three sales. At least $15,000 had gone into their new diet product that month alone, and they’d only made $200 or so back.
Then I got on the case. I reviewed their marketing efforts and realized they’d made a simple but common mistake: they completely neglected their customers.
I don’t mean the customers they were trying to sell to; I mean the thousands of people who had purchased other products in the past.
That’s right: this company had neglected to tell their previous customers about their new diet product. I sent out a simple email (with a great subject line and compelling copy, of course) on Friday afternoon.
When I got in the office on Monday, I was shocked at what I saw: over $2300 in sales had come through over the weekend! In the first 24 hours after sending the original email, this new diet had over $100 in sales – six times what the company had moved in over a month.
I thought this was a fluke. But as I began working with more and more clients, I realized most of them weren’t using email correctly – if they were using email at all.
Since then, email has become my “secret weapon” in my marketer’s toolkit. A digital marketing strategy with email as its backbone is almost guaranteed to succeed.
(There’s more that goes into it, but I’ll go into this in future posts.)
You probably have a list of former customers you’re sitting on and doing nothing with. These are people who have purchased from you in the past – and are more than willing to buy from you again.
You know they already trust you because they’ve already given you their money. It’s a no-brainer to try and sell to these individuals again.
Unfortunately, there’s a little more to a good email campaign than simply loading up your Yahoo Mail account and emailing your customers (especially since that can get your account banned).
The good news is this: as you’ll see tomorrow, getting your email list up and running is much simpler than it sounds.