If you generate leads or sales through your website, you know how important conversion rate optimization is. But did you know you need these types of “attraction” content to generate good traffic?As its name implies, attraction content helps bring traffic to your website. The more targeted your attraction content is, the better your traffic will be – and better traffic means better profits.
No matter what your conversions goals are, bringing visitors to your site through attraction content helps drive conversions. This could be:
- Increasing email signups
- Building your brand awareness through repeat visitors
- Generating webinar signups
- Boosting website sales
- …And many other measurable goals
Planning this type of attraction content is one of the most important parts of a digital strategy. Unfortunately, many business owners aren’t sure where to start.
Content marketing thought leader Copyblogger’s new list might help any business owner in this scenario. Today, Copyblogger published a list of the top types of attraction content and when to use each. Their list included:
- List articles
- Downloadable assets
- Surveys and stats
Does your business have this kind of content?
Ideally, businesses should experiment with each of these types of content to see which types attract the best traffic (and increase profits the most).
Creating this content in-house poses a challenge for many companies, however. Some – especially small businesses – simply don’t have the resources to create all of this content in-house. If you feel you’re already too busy running your business to write thousands of words of high-quality attraction content, we recommend outsourcing. There are literally thousands of qualified writers who can understand your audience, write excellent content, and take care of attracting traffic with minimal effort on your end.
Check out the Digital Marketing Insider Agency page to learn more about how we can help your business grow.