Is Samsung’s Ad Targeting Perfect or Stupid?
A colleague pointed out a Samsung pay-per-click (PPC) ad that made the rounds recently. It’s an ad for the Samsung Galaxy S 6, but it shows up when users search for “iPhone 6s”.
Here’s a look:
Does the ad target their ideal audience? And who is this audience, exactly? Here’s a quick breakdown and my take on whether this ad is a winner or a flop. More